Skechers Out Of The Running With 'Just Step In' TM

By Lucia Osborne-Crowley (February 29, 2024, 4:56 PM GMT) -- American sneakers giant Skechers has lost its bid for trademark protection over its "Just Step In" branding, with the European intellectual property authority saying the sign was not distinctive because the ordinary consumer would intuitively know it refers to slip-on footwear....

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